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Highlighting Creative Professionals in Public Relations and Marketing

How Are You Communicating With Your Customers?

By The Editor · May 15, 2012 · 0 Comments

As a result of the current economy, more and more PR agency owners are finding themselves having to work harder to attract new clients. One of the ways many are doing this is by developing more effective ways to communicate and connect with their customers. This has included creating more efficient communication platforms. In recent a survey conducted of over five thousand business executives, most replied that trying to reach a business by telephone was oftentimes very time consuming and frustrating. For agency owners, this means that phones should not be your primary customer service channel. When asked how they prefer to communicate with businesses, most executives replied that they preferred to use a website function or direct email address. To learn more about why telephones should not be a primary communication source go to http://blog.livehelpnow.net/2012/05/7-reasons-phone-customer-service-cha...

PR PERSPECTIVE: Social Media

By The Editor · August 20, 2011 · 0 Comments
Melih Oztalay
SmartFinds Internet Marketing
Dwight Zahringer
Trademark Productions
Tom Nixon
Identity PR
Pam Perry
Social Media PR Solutions

As social media continues to be a popular communication tool for consumers, many businesses today are still trying to determine how this communication platform can be used as a marketing tool for attracting new business and promoting products. 

Below is a link to an online roundtable table discussion regarding the topic of social media and its impact on business, from four Detroit PR professionals that include Dwight Zahringer (Trademark Productions), Tom Nixon (Identity PR), Melih Oztalay (SmartFinds Internet Marketing), and social media strategiest Pam Perry (Social Media PR Solutions).

FULL STORY:  
http://the-creative-collection-detroit-edition.onsugar.com/page/904607

3 Facebook tips for highly regulated industries

By The Editor · August 20, 2011 · 0 Comments

 

Word has been circling the Web for the past few days: Big pharmaceutical companies, once safe behind privileged protective walls on Facebook, are now being exposed to the rest of the world. The social network said it would no longer disable the comment function for pharma companies...

 

FULL STORY:   http://www.prdaily.com/Main/Articles/846a3d9a-d6a3-474b-9c62-9a23047a1984.aspx

Even Coke Can't Teach the World to Sing in Perfect Harmony on Facebook

By The Editor · August 12, 2011 · 0 Comments

 

For a moment this morning, the fight over the sanctity of America's borders centered on an unlikely battlefield. If you were on Cola-Cola's Facebook page and saw all the Glenn Beck-like vitriol, you might have thought the Happiness Factory had just staffed up with a a bunch of illegal (but cheerful!) immigrants. Alas, it was just a technical glitch that made Americans do the unthinkable: read another language...

 

Full Story:  http://adage.com/article/digital/coke-teach-world-sing-perfect-harmony-facebook/229229/

Hollywood PR man arrested for stealing ex-employer’s client list

By The Editor · August 12, 2011 · 0 Comments

 

When it comes to leaving a job, there’s burning bridges and then there’s what Bradley Frank allegedly did.

 

The 31-year-old Hollywood PR man is accused of deleting everything related to his clients from his employer’s computer, stealing the company’s entire database, and copying the company’s server documents before going to work for rival Rogers & Cowan...

 

Full Story: http://www.prdaily.com/Main/Articles/8709.aspx

 

Tiger Woods Dropped by Tag Heuer

By The Editor · August 12, 2011 · 0 Comments

 

Tag Heuer, the Swiss watchmaker owned by LVMH Moet Hennessy Louis Vuitton, ended its endorsement agreement with Tiger Woods when the golfer's contract expired last month.

 

Full Storyhttp://adage.com/article/news/tiger-woods-dropped-tag-heuer/229161/

Owner of PR agency speaks out against unpaid internships

By The Editor · August 12, 2011 · 0 Comments

 

Unpaid internships are illegal unless they meet very specific criteria. Any company who solicits unpaid interns is swimming naked in the human resources pool.

 

One way to stop these internships is to encourage students not to take unpaid jobs. But it’s much more complicated...

 

Full Story:  http://www.prdaily.com/Main/Articles/8870.aspx